Your Business Data Deserves Better Than Spreadsheets
Look, we've seen it all. Companies tracking clients in Excel, using sticky notes for follow-ups, and wondering why deals slip through cracks. After fifteen years helping businesses organize their chaos, we've learned something important: the right CRM setup changes everything.
But here's the thing most consultants won't tell you – buying expensive software won't fix your problems if it doesn't match how your team actually works. That's where we come in.

Real Solutions
What Actually Happens When We Work Together
Forget the corporate promises. Here's what clients tell us matters most after their CRM implementation.
Time Back in Your Day
Remember spending hours hunting through emails for client info? Our setups typically save teams 8-12 hours weekly on admin work. That's actual time you can spend closing deals or going home earlier.
Nothing Falls Through
Those awkward moments when you forget to follow up with a hot lead? Gone. We build systems that remind you automatically, so you never lose an opportunity because life got busy.
Team Actually Uses It
Most CRM failures happen because staff ignore the system. We customize based on your team's habits, not force them into rigid templates. If they won't use it, it's worthless.

How We Actually Set Things Up
Skip the 200-slide presentations. Here's how projects really unfold when you work with us. No fluff, just the genuine process we've refined over hundreds of implementations.
We Watch Your Team Work
Seriously. We spend time seeing how you actually operate – not how you think you should. That sales guy who tracks everything in his head? We need to know that.
Map Your Real Workflow
We document the messy truth of how deals move through your pipeline. Every handoff, every approval, every weird exception case that happens monthly.
Build Something That Fits
Now we configure the system around your reality. Custom fields for that one detail you always track. Automations for repetitive stuff. Reports your manager actually needs.
Train Until It Clicks
Not boring PowerPoints. Real training with your actual data, addressing real questions. We stay until everyone feels confident.
Real Projects, Real Outcomes
Here's what happened when businesses stopped limping along with broken systems and invested in proper CRM setup.
Construction Services
From Paper Chaos to Digital Clarity
A mid-size contractor was losing quotes in filing cabinets. They'd call clients weeks late, finding out competitors had already won the job. We built a system where every quote gets tracked, every follow-up scheduled automatically. They started closing deals faster because they responded first.
Financial Advisory
Client History at Their Fingertips
An advisory firm had three advisors using three different systems. Nobody knew which client owned what. We consolidated everything into one platform with proper data migration. Now any advisor can pull up complete client history in seconds during calls.
Why Pinecrestway Exists
Back in 2009, I watched my dad's manufacturing business almost collapse because they couldn't track orders properly. Clients were angry, staff was overwhelmed, and nobody could find accurate information.
That experience taught me something crucial: business software should solve problems, not create new ones. Since then, we've helped over 200 Canadian businesses get their customer data organized in ways that actually work.
We're honest about limitations. If a certain feature won't work for your business model, we say so upfront. Better to know now than six months into a failed implementation.
We stay local. All our clients are in Canada, mostly BC and Alberta. We understand regulations, business culture, and can meet face-to-face when needed.
We measure success differently. Not by how many features we activate, but by whether your team actually uses the system six months later.
